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Trade Mark Registration
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Trade Mark Registration
What is Trademark Registration?
What Can You Register As a Trademark?
1. Name
a. Product Name: You can register a particular product’s name as a trademark.
Ex: Apple’s iPod is a product name trademark.
b. Business Name: Registering a company name as a trademark is the most common route businesses take.
Ex: Bajaj
c. Person’s Name/Surname: If your name plays an important part in generating revenue, then you can even trademark your name!
Ex: Shah Rukh Khan has trademarked his name.
d. Abbreviations: Abbreviations of a company or brand name can also be a trademark.
Ex: BMW.
2. Logo/Symbol
It is highly recommended to trademark a logo because it visually represents your brand. Your customers can recollect a logo faster than a name. A great example of a logo trademark is the ‘swoosh’ of Nike.
3. Tagline
If you have a tagline for your brand, you can go ahead and trademark that as well. A tagline tells your customers what you stand for as a business.
Ex: KFC’s ‘It’s finger lickin’ good’.
4. Other Options
a. Colour Mark: You can trademark a colour or a combination of colours.
(Ex: Cadbury has trademarked the colour royal blue)
b. Sound Mark: Musical notes or sounds can be trademarked if we can prove that it’s distinctive. Nokia has trademarked its tune.
c. Scent Mark: Even scents can be trademarked.
Why Is Trademark Registration Important?
- It showcases your unique identity
- It helps you build trust and loyalty among your customers
- It offers legal protection for your brand’s identity
- It is an asset in itself
- It prevents unauthorized usage of your brand’s identity.
Documents Required FOR TRADEMARK Registration
Initially, you have to provide us with the following details:
- Applicant’s name
- Business type
- Business objectives
- Brand/logo/slogan name
- Registration address
Documents required are:
- Signed Form-48
- Identification proof of the signatory
- Address proof of the signatory
- Business proof (depends on the type of business)
- Udyog Aadhar/MSME registration certificate (optional)
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